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Keshvra
Mobile · Case Study

Arrow Puzzle

A relaxing arrow-escape puzzle game for Android with 3333 levels, daily challenges and a calming, no-timer design.

Arrow Puzzle product preview
The Challenge

Where they started

Arrow Puzzle is a casual brain game where every arrow slides out in the direction it points, if nothing blocks it. The player taps the arrows in the right order to clear the board. The goal was a calm, no-timer game with thousands of levels where every board can be finished, taken all the way from first build to Play Store release and monetisation.

The Solution

What we built

We designed, built, published and monetised the game end to end: a level generator checked by a solver, a daily challenge, a fully code-built branded UI and a complete ads and consent setup.

  • 3333 procedurally generated levels, each checked by a solver so every level can be finished
  • Difficulty that rises gradually over 67 chapters
  • Daily challenge with a shaped board every day, a calendar and star rewards
  • Daily reward streaks, hints, undo and a continue option
  • Google AdMob monetisation: banner, interstitial, rewarded, app open and native ads, with Google consent (UMP) handling
  • Reminder notifications, in-app rating prompt and share, plus privacy policy, terms and Play Store listing optimisation (ASO)
The Results

3333 levels across 67 chapters

  • 3333Levels
  • 67Chapters
  • 5Ad formats

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